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Case Studies
Below are a few case studies on campaigns run for past clients.
Shane Anderson, Fashion Photographer
Objectives:
Shane Anderson wanted to raise his profile as a photographer and an expert in his field.
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Strategies:
After embarking on an aggressive YouTube strategy, Anderson began to experience success on Pinterest through their brand new Pinterest Creators platform. Anderson was able to become a verified creator and was the first fashion photographer admitted into the program.
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Results:
Anderson’s Pinterest stories began to go viral hitting 1-2 million each time he uploaded a new story. This led to Anderson being featured in a campaign for Pinterest Creators’ Pride campaign.
Agent Envy Objectives:
Agent Envy wanted to break their music to a new audience.
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Strategies:
After a lot of back and forth and finding a way for Agent Envy to upload videos to TikTok that were on brand, she began uploading TikTok videos regularly based off of our weekly trend reports.
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Results:
Agent Envy’s third video began to go viral on TikTok and accounted for about 15% of the total views on her music video that she uploaded to YouTube. During her time working with us, she went from no followers to roughly 35k. Today her account sits at 55k followers.
Rachael Bawn Objectives:
Rachael Bawn signed on with aspirations of signing a deal with a record label and expanding her Instagram presence. She initially had 530 followers on the platform. She had no advertising budget and aspired to grow organically
Strategies:
During her tour with High School Nation, we focused on an organic posting campaign and implemented hashtag lists in order to increase her followership. Within 30 days, Rachael grew from 530 followers to 1392 followers.
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Results:
We also secured a brand partnership with Hollister, along with social media takeovers with High School Nation, PopDust, and Hollister. At the end of the tour, Rachael had close to 3k followers and then went onto her second tour of the summer getting her up to 5.2k followers. From there, we expanded on our tactics and launched an air pod giveaway campaign to help her to continue to expand her following both during the tour and her break between her summer shows. Through this two month campaign, she gained an additional 5k followers.
Blacklite District Objectives:
Blacklite District has always relied on their organic fanbase for views on their YouTube videos. However, they wanted to try to reach beyond that following to a new audience.
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Strategies:
With the release of their first acoustic music video, we utilized a small budget of $500 for a two week Truview Google Adwords campaign to try to reach a new audience for Blacklite District.
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Results:
The campaign converted between $0.0025-0.005 per view and gained 115k views. This is the most successful video campaign on Google Adwords we have run to date for a client.
Reflex Cinema Objectives:
Reflex Cinema wanted to create an Instagram presence in order to cater to the cinematography community.
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Strategies:
We put together an aggressive strategy of posting 2-3 times per day a 30-60 video that in the description broke down a specific film technique.
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Results:
After two months of writing microblogs on Instagram. the account grew from 0 followers fro 42.3k in six months.
Shots Fired Objectives:
Shots Fired was an online pop culture YouTube channel that wanted to rapidly gain views to their channel organically.
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Strategies:
Deploy our SEO strategy to the descriptions and tagging of each video, and roll out educational content on a bi-monthly basis.
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Results:
Through our tagging and targeting strategy we gained the channel 1.3 million views and 8.5k subscribers. This also led to coverage on The Verge, Fast Company, High Snobiety, Know Your Meme, and Kotatsu, as well as a partnership with Shutter Stock.
