Digital Advertising Services

Social media advertising is not a one size fits all solution. It comes with a lot of A & B testing and refinement in order to find the perfect audience to target for your brand. Below is an outline of the advertising options for Facebook and Instagram to give you a detailed background on the types of ads we will run on your behalf.

 

Facebook Advertising Benefits
Facebook’s user data is some of the most accurate and extensive on the Internet. With roughly 2.7 Billion active users and only 7 million advertisers, Facebook offers some of the best advertising options online. The average person spends six hours per day browsing the internet with three of those hours spent on social networks. The average American spends about 58 minutes per day on Facebook alone.With 38.4% of the total United States population being active users on Messenger.

Instagram Advertising Benefits
Instagram is a great platform for reaching the coveted 18-29 year old age group, which makes up 73% of Instagram’s active users, with 1 billion users on the app. Since Instagram is owned by Facebook, it also uses Facebook’s demographic data to serve up ads to the appropriate parties. This is also why the Business Manager on Facebook is the ads hub for Instagram. By linking your Instagram account to your Facebook page, you can draw from your user data and use it to reach a more targeted audience. Users spend roughly 53 minutes per day on Instagram. Lastly, 75% of Instagram users take action, such as visiting a website or making a purchase, after looking at Instagram ads. Making Instagram ads some of the most powerful ones to implement into your digital marketing strategy.

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YouTube Advertising Benefits
YouTube is the second largest social network. With 2 billion active users, 79% of all internet users have stated that they have a YouTube account. The average viewing session on YouTube is 40 minutes per day with 30 million active users daily. YouTube’s most active demographic is between the ages of 18-44, which makes up 90% of their active user base, with 70% of those users using YouTube on their mobile device. For this reason, advertising through AdWords for your YouTube videos with their TrueView campaigns is a very viable way to reach new fans.

What is TrueView?
TrueView is an ad format on YouTube available as either in-stream or video discovery ads. With TrueView, your company can choose how you display your ads on YouTube. You also get to pick how — and when — you present your videos to your target audience. The benefits of using this type of campaign is that the targeting features of TrueView eliminates irrelevant views.

TrueView ads are broken up into two different categories: in-stream and discovery. With both ad formats, you only pay when users engage with your ads. Every view you receive is from a real person — meaning it’s easier to achieve your marketing goals.

For TrueView in-stream ads, you only pay when a user interacts with your video or watches your video for 30 seconds or more. For TrueView video discovery ads, you only pay when a user clicks on your ad from the side menu.

Due to their format, TrueView ads are a cost-effective option. Instead of paying for exposure, your brand pays for engagement. Plus, with the targeting options available, you limit your focus to the most valuable members of your market.
to pay $1.00 per click, then you can set that as your maximum cost-per-click (CPC).

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In-Stream Ads

Whenever you’re on YouTube and see an ad pop up on a video, you’re experiencing a TrueView in-stream ad in action. These ads stream before, during, or after the video you’re watching on YouTube. You are only charged for this type of ad when someone views the ad for a minimum of 30 seconds.

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Discovery Ads

With a TrueView video discovery ads, your video appears in related search results or video pages on YouTube. The ad features a designated thumbnail from your video, plus some ad copy. If a user clicks on your ad, you pay for that click. A TrueView video discovery ad helps your business reach your intended audience, plus direct them to your videos and YouTube channel, which can guide them to your website.

 

Now that you have had a crash course on the types of ads we can run on your behalf, we hope it will make it easier for you to understand the advertising proposal we will send your way for every campaign we run. Should you have any questions when a proposal is presented to you, we are more than happy to walk through it line by line on our next call. Below you will find a sample advertising proposal for you to review how we format them for future reference.

Sample Advertising Proposal
In general, it’s important to kickstart the organic reach of major content with targeted advertising campaigns. We can expect roughly $.35-$.65 per like on Facebook News Story ads, and $100-$115 for every 10,000 views on Youtube.

 

$300 Video campaign with CTA to view full video
$300 Carousel campaign to test ad visuals
$150 Engagement campaign to drive traffic to the video
$150 Post boost for press article discussing the premiere of the asset